About
About With Kinna
Fractional HR, legal, L&D, and corporate secretarial support for Singapore founders and SMEs carrying it all themselves. Founded 2025, and built to be senior, bespoke, and quietly delivered.
Company
With Kinna Pte Ltd was founded in August 2025 to give Singapore founders and SME leaders senior HR, legal, learning & development, and corporate secretarial support without the overhead of building every function in-house. We operate as a licensed Employment Agency under EA Licence No. 26C3338, and are registered in Singapore under UEN 202536024H.
Founders
Xanthia Lye
Co-Founder & Principal Consultant
Co-Founder of With Kinna leading the Talent Acquisition practice with strong regional expertise in building high-performing teams. Previously led the talent function for a business unit across Southeast Asia, managing the full recruitment lifecycle from frontline to Senior Director level.
LinkedIn ↗
Nyan Yuen Keong
Fractional Capabilities and HR Practice Lead
Co-Founder of With Kinna heading the HR practice and driving its HR consultancy and service delivery. Over the last decade has supported brands including Cartier, Estée Lauder, Van Cleef & Arpels and Charles & Keith across APAC on leadership development and sales culture; most recently Interim Head of HR for Travel Retail APAC. Currently focused on building AI-enabled human capability in business and HR teams.
LinkedIn ↗Start with the Kinna Review
Two hours. A clear map of your HR capability, the gaps, and what to do next — whether or not you work with us afterwards.
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